Why Mapping Is So Powerful

3D video projection mapping has become very popular in Europe over the past few years.

It started out as a cool art form and quickly became a powerful communication tool.

Now it is slowly coming to Asia, marking its presence in cities like Hong Kong, Shanghai, and Beijing.

In the last few months in Asia, companies like Buick, Bulgari, Coca Cola, Media Markt, and Samsung have invested in spectacular 3D shows in some of the largest cities.

These productions were immediately noticed by both traditional and online media.

Here are some factors that make 3D video projection mapping powerful, unique, and worthwhile.

Viral - 3D spectacles grab the attention of passers-by who then immediately take videos and post them up on YouTube, Vimeo, and other similar websites. These videos get the attention of the entire world, get pushed to the top of the watching rankings, and are shared on social sites like Facebook or through Twitter.

Word Of Mouth - people talk, and talk, and keep talking about the experience, the brand, and how good it was to be there and watch it live.

Media-Oriented - jaded and bored with traditional approaches to brand marketing, TV, magazines, and all other forms of media can't wait for the opportunity to be there and to report on the event.

Storytelling - 3D projection mappings tell compelling and memorable stories that can reach countless audiences, overcoming language and location barriers. With the addition of supporting marketing tools, the opportunities to create and tell engaging stories are endless.

Modular - being so powerful and detached from any particular form of communication yet at the same time embracing them all, projection mapping is a modular tool for brand creation, brand building or strengthening. A well designed strategy will carry the message not only across countries but also keep it alive for many days after the event takes place.

Low cost - the exposure provided by properly designed video mapping campaign may bring much higher effects at much lower costs than if carried out employing other marketing tools.

3.six.5   your 3D video projection mapping partner in Hong Kong and China